Simran Lakhani, a PhD scholar of IEOR, presented her work titled "Location Analysis and Optimization of Customer Service Points" (co-authored with Prof Ashutosh Mahajan and the SBI team), at the 5th International Conference on Nonlinear Applied Analysis and Optimization (ICNAAO 2025) held at IIT Jodhpur from 5th Dec to 7th Dec 2025. The talk introduced the concept of CSPs and their role in improving banking access in unbanked and untapped areas. CSPs also offload low-value transactions from the branch staff. The talk further discussed the Huff Probability used to model the customer flows to the existing and new facilities. The model considers the footfall data of existing branches, their geographical information, transactional data, and customers' demographic data, as well as some geographic data, to suggest locations for CSPs.
